You are currently viewing Mailerlite vs ActiveCampaign 2023 – Which is the Best Email Marketing Tool?

Mailerlite vs ActiveCampaign 2023 – Which is the Best Email Marketing Tool?

When choosing the best email marketing tool for your business in 2023, two popular options to consider are Mailerlite and ActiveCampaign. Both platforms offer a range of features and capabilities designed to help businesses effectively reach their target audience and drive engagement.

Mailerlite is known for its user-friendly interface and affordable pricing plans. With Mailerlite, users can easily create and send professional-looking email campaigns, automate their marketing processes, and analyze the performance of their campaigns through detailed reports and analytics. The platform also offers a variety of pre-designed email templates, making it easy for users to create visually appealing emails without any coding knowledge.

On the other hand, ActiveCampaign is a robust email marketing tool with advanced automation capabilities. The platform offers many features, including email marketing, CRM integration, marketing automation, and lead scoring. ActiveCampaign’s automation features allow businesses to create complex workflows that trigger personalized emails based on their subscribers’ specific actions or behaviors. This level of automation can help businesses save time and effort by sending the right message to the right person at the right time.

This comprehensive comparison aims to dissect their features, capabilities, and strengths, helping you choose whether you’re a novice or a seasoned marketer.

1. Pricing Structure: Comparing Costs

When considering email marketing solutions, cost is often a primary concern. Let’s explore the pricing structure of Mailerlite and ActiveCampaign:

Mailerlite Pricing

Mailerlite offers a tiered pricing model primarily based on the number of subscribers:

  • Free Tier: For up to 1,000 subscribers, it’s entirely free. This tier is excellent for beginners, although it offers limited features.
  • Premium Plans: The price increases with the number of subscribers. The more subscribers you have, the more you pay.
Mailerlite vs ActiveCampaign

ActiveCampaign Pricing

ActiveCampaign’s pricing is more complex and is divided based on both the features you access and the number of contacts:

  • Lite Plan: This is the entry-level plan offering basic features.
  • Plus, Professional and Enterprise Plans: These are the higher tiers, with each subsequent plan providing more advanced features. The cost will depend on the number of contacts you have.
Mailerlite vs ActiveCampaign 2023 - Which is the Best Email Marketing Tool?

Which Offers More Value?

Both Mailerlite and ActiveCampaign offer competitive pricing, but the value derived depends on individual needs:

  • For Small Businesses or Startups: If you’re just starting or have a limited list, Mailerlite’s free tier can be incredibly beneficial.
  • For Advanced Marketers or Larger Businesses: If you’re looking for more advanced automation features and can invest more, ActiveCampaign’s higher tiers might be more suited.

Conclusion: When comparing the pricing structure of Mailerlite vs ActiveCampaign, always consider the features you require and the number of subscribers you have before making a decision.

2. Email Marketing Features Showdown

The range and robustness of features play a decisive role when choosing an email marketing platform. Let’s contrast the email marketing capabilities of Mailerlite vs ActiveCampaign:

Template Options


  • Offers a selection of visually appealing and mobile-responsive templates.
  • Templates can be customized using its drag-and-drop editor.
  • Designs cater to various industries and occasions, making it easy for users to get started.


  • Boasts a rich array of email templates.
  • Designs are professional and versatile.
  • Customization options facilitated by their intuitive editor.

Automation Capabilities


  • Offers straightforward email automation with a visual workflow builder.
  • Users can set up basic sequences, like welcome emails and cart abandonment reminders, with relative ease.


  • Provides advanced branching, scoring, and segmentation options in its automation workflows.
  • Ideal for more complex email marketing strategies beyond the basics.

Personalization and Segmentation


  • Allows users to personalize emails based on subscriber information.
  • While segmentation is possible, it may not be as advanced as some other platforms.


  • Offers deep segmentation capabilities.
  • Users can send highly targeted emails based on various conditions such as location, behavior, or past interactions.

A/B Testing


  • A/B testing is available on Mailerlite, allowing users to test different email variations.
  • Elements like subject lines or content can be tested.


  • Offers robust A/B testing features, allowing for more variations and deeper insights into performance metrics.

Reporting and Analytics


  • Provides a solid analytics dashboard showing open rates, click rates, and more.
  • Gives essential insights into campaign performance.


  • Reporting features are more comprehensive, offering detailed breakdowns, including geo-tracking, click maps, and subscriber growth.

Conclusion: The choice between Mailerlite vs ActiveCampaign in terms of email marketing features depends on your specific requirements. While Mailerlite offers simplicity and user-friendly features, ActiveCampaign stands out for those seeking depth in automation, personalization, and analytics.

3. Automation Capabilities: Workflow Efficiency

Email automation is invaluable for marketers, ensuring consistent communication with subscribers. Let’s dissect the automation capabilities of Mailerlite vs ActiveCampaign:

Basic Automation


  • Provides users with foundational automation tools.
  • Set up simple sequences, like welcome emails and basic follow-ups, with ease using its visual automation builder.


  • Facilitates essential email automation sequences.
  • Its intuitive interface ensures even beginners can set up basic flows with ease.

Advanced Automation Features


  • Offers a few advanced automation features beyond the basics.
  • Set triggers based on actions like email opens, link clicks, and more.


  • Renowned for its advanced automation capabilities.
  • Provides branching, conditional logic, event tracking, and site messaging automation.
  • CRM integration ensures seamless data flow, enriching automation possibilities.

E-commerce Integrations


  • Provides automation options such as cart abandonment reminders and post-purchase follow-ups for online stores.
  • Integration options may be limited compared to some competitors.


  • Excels with direct integrations to many e-commerce platforms.
  • Automation tools utilize shopping behaviors, purchase history, and more to create highly targeted sequences.

Scalability and Adaptability


  • Geared more towards startups and SMEs.
  • Automation capabilities might be restrictive for businesses with intricate automation needs as they grow.


  • Adaptable as businesses expand.
  • Automation can easily grow in complexity to accommodate evolving needs.

Conclusion: When comparing the automation capabilities of Mailerlite vs ActiveCampaign, both tools cater to different audiences. Mailerlite is perfect for straightforward automation, while ActiveCampaign is tailored for businesses seeking depth and adaptability in their automation strategies.

4. Design and User Interface: A User-Friendly Comparison

The design and user interface of email marketing platforms significantly impact user experience. Let’s juxtapose the UI and design aspects of Mailerlite vs ActiveCampaign:

Dashboard Design


  • Boasts a minimalistic and clean dashboard.
  • Intuitive design with clear icons and straightforward navigation.
  • Tools are easy to locate, making onboarding smoother for beginners.


  • Offers a more robust dashboard with numerous features presented in a structured manner.
  • Slight learning curve, but advanced functionalities are within easy reach.

Email Editor


  • Provides a drag-and-drop email editor that simplifies the design process.
  • The clutter-free layout ensures easy customization for users, whether novices or veterans.


  • Also offers a drag-and-drop email editor.
  • Advanced design functionalities cater to seasoned designers.
  • New users might require some time to get accustomed.

Workflow Visualization


  • Offers a basic yet effective layout for automation workflow visualization.
  • Users can easily understand and set up email sequences, even if they’re new to automation.


  • Takes it up a notch with a comprehensive visualization tool.
  • Showcases intricate automation flows with clarity, ideal for complex campaigns.

Mobile Responsiveness


  • Ensures all design features are mobile-responsive.
  • Interface seamlessly adapts to mobile devices.


  • Also prides itself on mobile-responsive design.
  • Dedicated mobile app allows users to manage campaigns on the go.

Speed and Responsiveness


  • Users report swift page load times and smooth transitions between sections.
  • Optimized design ensures efficient workflow.


  • Maintains commendable speed and responsiveness despite its feature-rich design.
  • Users can work efficiently without delays.

Conclusion: The choice between Mailerlite vs ActiveCampaign in terms of design and user interface depends on personal preferences. While Mailerlite offers simplicity and ease, ActiveCampaign presents depth with a slightly steeper learning curve. Consider your design proficiency and needs when making a choice.

5. Templates and Customization: Tailoring Your Emails

Effective email marketing campaigns rely on templates that are adaptable and customizable. Let’s explore the template offerings and customization tools of Mailerlite vs ActiveCampaign:

Variety of Templates


  • Comes packed with a diverse range of templates suitable for various niches.
  • Emphasizes modern designs catering to contemporary aesthetics.
  • Templates provide a starting point for email campaigns.


  • Offers an extensive gallery of templates.
  • Templates cover a wide range of industries and campaign types.
  • Suitable for businesses in e-commerce, blogging, tech, and more.

Template Quality and Responsiveness


  • Ensures each template is mobile-responsive.
  • Designs are polished, ensuring a professional look with minimal modifications.
  • Mobile responsiveness enhances the user experience for recipients on various devices.


  • Also designs templates for optimum mobile responsiveness.
  • Exudes a sophisticated feel, ensuring emails stand out in crowded inboxes.
  • High-quality templates maintain consistency in branding.

Customization Tools

While templates provide a starting point, customization tools allow users to tailor emails to their exact specifications. Here’s how Mailerlite and ActiveCampaign compare in this aspect:

Leveraging a user-friendly drag-and-drop editor, Mailerlite empowers users to customize templates with ease. Elements such as text, images, and buttons can be adjusted without any need for coding knowledge. This simplicity in customization is advantageous for users who want to create customized emails without a steep learning curve.

ActiveCampaign’s editor is equally intuitive. It goes a step further by offering advanced customization options like conditional content blocks, making emails even more tailored to recipients. This level of customization allows businesses to create highly personalized emails, which can lead to better engagement and conversion rates.

Integrating Brand Identity

Maintaining consistent branding across email campaigns is crucial for brand recognition. Here’s how Mailerlite and ActiveCampaign help businesses integrate their brand identity into their emails:

Mailerlite allows users to integrate their brand seamlessly. From custom fonts to brand colors, ensuring consistent email representation is a breeze. This attention to brand identity is essential for businesses looking to reinforce their branding in every email they send.

ActiveCampaign takes brand integration a step further. Businesses can ensure every email feels uniquely theirs. Advanced customization, like integrating custom-coded elements, ensures that brand identity shines through. This level of brand integration can help businesses create a distinct and memorable email presence.

Stock Images and Media Integration

Visual elements, such as images and videos, can enhance the appeal of emails. Let’s see how Mailerlite and ActiveCampaign handle stock images and media integration:

Mailerlite provides a decent library of stock images to enhance email content. Integrating media, whether it’s images or videos, into emails is straightforward. This allows users to create visually appealing emails without the need to source external media.

ActiveCampaign ups the ante with integrations to stock image platforms, broadening the variety of images available. Additionally, embedding media elements is smooth, enhancing email richness. This additional resource can be beneficial for businesses looking to create visually compelling emails.

Conclusion: When pitting Mailerlite vs ActiveCampaign in terms of templates and customization, both platforms emerge as strong contenders. While Mailerlite offers simplicity and elegance, ActiveCampaign provides depth and versatility. Your choice should align with your business’s specific branding and customization needs.

6. Landing Page Builder: Which Stand Out?

Landing pages play a crucial role in lead generation and conversions. An efficient landing page builder can enhance marketing efforts manifold. Let’s delve into the capabilities of the landing page builders offered by Mailerlite vs ActiveCampaign:

Ease of Use

Creating landing pages should be user-friendly, especially for those new to digital marketing. Let’s assess how Mailerlite and ActiveCampaign fare in terms of ease of use:

Mailerlite offers a drag-and-drop landing page builder that’s user-friendly. It ensures that even those new to digital marketing can create pages without a steep learning curve. This simplicity can be beneficial for businesses looking to set up landing pages quickly.

ActiveCampaign, while also incorporating a drag-and-drop builder, is slightly more complex due to its richer feature set. It might require a bit of exploration for newcomers. However, for users seeking advanced features, the learning curve can be worth the effort.

Template Variety

Having a variety of templates to choose from can save time and effort when creating landing pages. Here’s how Mailerlite and ActiveCampaign compare in terms of template variety:

Mailerlite provides a variety of templates tailored for different objectives, whether it’s product launches, sign-ups, or webinars. Users have a good starting point to create landing pages that match their campaign goals.

ActiveCampaign’s template library is extensive, catering to many industries and campaign goals. This vast selection ensures that users can find templates designed specifically for their industry or niche, allowing for more customization.

Customization Features

While templates provide a foundation, customization features allow users to tailor landing pages to their exact requirements. Let’s see how Mailerlite and ActiveCampaign stack up in this regard:

Beyond templates, Mailerlite provides ample customization options for landing pages. Users can adjust color palettes, embed videos, and more, ensuring each landing page resonates with their brand. This level of customization is suitable for businesses looking to create unique landing pages.

ActiveCampaign’s customization tools are more advanced, offering features like conditional content blocks. This allows for more intricate design elements and personalized landing pages. For businesses aiming to create highly targeted landing pages, these advanced customization options can be advantageous.

Integration Capabilities

Integration with other tools and platforms is essential for seamless lead capture and management. Let’s evaluate how Mailerlite and ActiveCampaign handle integration capabilities:

Mailerlite’s landing pages can easily integrate with its own email marketing tools and a few third-party applications. This streamlined integration process simplifies capturing and managing leads, ensuring a smoother workflow.

ActiveCampaign takes integration beyond its own ecosystem. Users can connect landing pages with a range of third-party tools, CRM systems, and even e-commerce platforms. This extensive integration capability provides flexibility in lead management and data utilization.

Analytics and Optimization

Optimizing landing pages for better performance requires access to analytics. Let’s see how Mailerlite and ActiveCampaign assist users in tracking and optimizing their landing pages:

Post-launch, Mailerlite offers basic analytics to track page performance. Metrics like visits, conversions, and bounce rates are available. While these metrics provide essential insights, they focus more on the fundamental aspects of landing page performance.

ActiveCampaign provides more in-depth analytics, giving insights into visitor behavior, source of traffic, and A/B testing results. These comprehensive analytics allow users to fine-tune their landing pages for better results. Businesses looking for data-driven optimization will benefit from these insights.

Conclusion: Comparing the capabilities of Mailerlite vs ActiveCampaign regarding landing page builders reveals strengths in different areas. Mailerlite is simple and intuitive, while ActiveCampaign thrives in its extensive features and analytical depth. Whether you prioritize ease of use or advanced features, both platforms offer tools to create effective landing pages that drive conversions.

7. Subscriber Management and Segmentation: Handling Your Audience

Managing subscribers effectively and segmenting them based on behavior, interests, or demographics can significantly elevate your email marketing campaigns. In this section, we’ll evaluate how Mailerlite vs ActiveCampaign tackles these pivotal tasks:

Subscriber Import and Management

Efficient subscriber management begins with smooth importing and easy access to subscriber data. Let’s assess how Mailerlite and ActiveCampaign handle this aspect:

Mailerlite allows for smooth importing of subscribers, whether you’re migrating from another tool or uploading a CSV. The platform offers a clear overview of your subscribers, their activity, and their status (e.g., active, unsubscribed). This simplicity in subscriber management is beneficial for users looking for hassle-free list management.

ActiveCampaign offers similar import capabilities and goes a step further by offering detailed contact profiles. These profiles highlight each subscriber’s interaction history with your campaigns, providing valuable insights. This level of detail can help businesses create highly targeted campaigns based on subscriber behavior.

Segmentation Features

Efficiently segmenting your subscribers ensures that you send relevant content to the right audience. Let’s see how Mailerlite and ActiveCampaign compare in terms of segmentation features:

Mailerlite facilitates basic segmentation, letting you categorize subscribers based on set criteria like location, engagement levels, or custom fields. While it provides essential segmentation options, it may not be as advanced as some other platforms.

ActiveCampaign’s segmentation capabilities are more intricate. The platform allows users to create hyper-targeted segments based on a plethora of conditions, including email interactions, website behavior, and even e-commerce actions. This deep segmentation can lead to highly personalized and effective email campaigns.

Tagging and Custom Fields

Adding tags and custom fields can further categorize subscribers, making it easier to tailor content to specific audience subsets. Here’s how Mailerlite and ActiveCampaign handle tagging and custom fields:

With Mailerlite, users can employ tags and custom fields to further categorize subscribers. This categorization can be beneficial for businesses looking to create more personalized campaigns without the complexity of deep segmentation.

ActiveCampaign’s tagging system is robust, enabling users to automate tag assignments based on behaviors. Combined with custom fields, it becomes a powerhouse for deep segmentation. Businesses seeking granular control over subscriber categorization will find these features invaluable.

Automation Based on Segmentation

Automating emails based on subscriber behavior and segmentation can save time and ensure timely communication. Let’s see how Mailerlite and ActiveCampaign facilitate automation based on segmentation:

Mailerlite allows for basic automation workflows based on segment actions. For example, if a subscriber joins a specific segment, they can be automatically enrolled in a related email sequence. This basic automation is suitable for businesses with straightforward automation needs.

ActiveCampaign excels here, offering complex automation workflows centered around segments and tags. This means more personalized and timely communication with subscribers. Businesses looking to create highly targeted and automated campaigns will benefit from this advanced automation capability.

GDPR Compliance and List Cleaning

Ensuring GDPR compliance and maintaining clean email lists is crucial for legal and deliverability reasons. Let’s explore how Mailerlite and ActiveCampaign help users with these aspects:

Mailerlite takes GDPR compliance seriously. The platform provides tools for gathering and storing consent, ensuring you comply with data protection regulations. Additionally, it assists in list cleaning by identifying and managing inactive subscribers. This helps maintain a healthy and engaged subscriber list.

ActiveCampaign also adheres to GDPR requirements and offers advanced list-cleaning features. It ensures you’re only communicating with engaged subscribers, which can improve deliverability rates and campaign effectiveness. The robust compliance and list management features are beneficial for businesses operating in regions with stringent data protection laws.

Conclusion: In subscriber management and segmentation, the contest between Mailerlite vs ActiveCampaign is intense. While Mailerlite provides simplicity and straightforward tools, ActiveCampaign offers depth and advanced features. The right platform for you hinges on your segmentation needs and the complexity of your campaigns.

Final Verdict: Mailerlite vs ActiveCampaign

Choosing the best email marketing tool for your business is a crucial decision that impacts your marketing efforts and ultimately your bottom line. In the Mailerlite vs ActiveCampaign showdown, both platforms offer unique strengths and capabilities:

  • Mailerlite excels in simplicity, user-friendliness, and ease of use. It’s an excellent choice for beginners, small businesses, or those seeking straightforward email marketing solutions.
  • ActiveCampaign stands out with its advanced automation, deep segmentation, and comprehensive analytics. It’s ideal for businesses looking to create highly personalized and data-driven email campaigns.

Ultimately, the right choice between Mailerlite and ActiveCampaign hinges on your specific needs, proficiency level, and budget. Evaluate your requirements and choose the platform that aligns with your email marketing goals. With the right tool in hand, you can elevate your email marketing campaigns and drive better results.